Meet Our Speaker: Ethan Darling

Ethan Darling

Web Information Manager
Thayer School of Engineering
Dartmouth College

Tuesday, March 21 at the University of New England in Biddeford, Maine, Ethan Darling will share his experience with CASE DI members, as part of a working session on best practices for days of giving/weeks of giving. CASE DI asked Ethan the following questions, to give you a preview of the expertise he will share at this program.

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Q: Your CASE DI program is days (weeks) of giving. What practical advice can you give CASE DI members now about the key to making their efforts as successful as possible? 

Ethan: First, define the primary goal you are trying to achieve with the giving day/week. Second, identify a benefit that the giving day/week can provide to your target audience. Finally, deliver that benefit accompanied by a call-to-action that clearly supports the goal using the most accessible technology and communications tools available.

Q: Tell us why CASE DI members will not want to miss this program!

Ethan: There is no secret recipe. We will showcase a pragmatic example of a giving week campaign, revealing the work involved, results garnered, and lessons learned.