Session Speaker: Rob Shoss

Managing Consultant, Performance Enhancement Group (PEG) Ltd., & The Alumni Attitude Study

Rob is a founding Member of PEG, Ltd. and the Alumni Attitude Study and has worked with over 270 universities and colleges over the last 17 years. He focuses his work on helping advancement professionals increase alumni engagement through a better understanding of what motivates alumni to support their alma mater. PEG takes the simple idea of “If you want to know what matters to people, you should ask them.” and expands it into a comprehensive alumni engagement process. Rob’s work focuses on better ways to connect with alumni and how that might be different for different groups. He has written several articles in CASE Currents and many white papers on this topic.