Conference Track: Marketing & Communications

10:15 am - 11:15 am

Thursday, March 15, 2018

Great Republic

Launching a Rebranding Effort

by Key Nuttall, Deborah (Deb) Katz

When’s the last time you took a good hard look at your school’s brand? Are perception and reality…


10:15 am - 11:15 am

Thursday, March 15, 2018

Adams/Parliament

Starting from Zero: Using Modern Insights to Build Campaign Pipeline

by Brent Grinna, Patrick Hewett

In 2017, Boston University launched a friend-raising and fundraising initiative to support its brand-new Institute for Sustainable Energy….


11:30 am - 12:30 pm

Thursday, March 15, 2018

Newbury

How to Write a Book and Use it to Promote Your University

by John McElhenny, Christopher Joyce

You’ve done the op-eds and social media. Does writing a book make sense to raise the visibility of…


11:30 am - 12:30 pm

Thursday, March 15, 2018

St. George AB

Integrating Metrics into Your Strategic Decision Making

by Ryan Bersani, Roshni Gohil, Melissa Schipke

Join us for a conversation on the successes and challenges of integrating metrics into different areas of an…


2:00 pm - 3:00 pm

Thursday, March 15, 2018

Independence AB

Announcing the Dream: A Case Study and Best Practices for Gift Announcements and Stewardship

by Jonathan Goldstein, Ed Sevilla

When is a gift announcement more than a simple press release? How can you leverage the announcement itself…


2:00 pm - 3:00 pm

Thursday, March 15, 2018

Staffordshire

Reactive vs Proactive: Where Does Your Communications Strategy Stack Up?

by Carole McFall, Julie Jette, Sandy Lish

With the current political environment and a 24/7 news cycle, higher ed institutions need to be tuned in…


11:45 am - 12:45 am

Friday, March 16, 2018

St. George AB

How to Turn Around Your Social Media Efforts: An MIT Case Study

by Rachel Gordon, Adam Conner-Simons

In the crowded world of social media, it may often feel like all of the time you put…


9:00 am - 10:00 am

Friday, March 16, 2018

Great Republic

1:1 Text Messaging: Your New Favorite Solicitation Channel?

by Catherine Brobston, Nicole Sibley

Open rates and contact rates for email and direct mail continue to drop. Phone calls go ignored. But…


9:00 am - 10:00 am

Friday, March 16, 2018

St. George AB

Storytelling for Annual Giving: Using Rich Content to Make the Case

by Stephanie Quinn, Phil DiMartino

Your constituents are more inundated with high quality content in their daily lives than ever before. In order…


10:30 am - 11:30 am

Friday, March 16, 2018

Staffordshire

Meet the (Education) Media

by Joseph Hunter, Collin Binkley, Deirdre Fernandes, Kirk Carapezza, Fred Thys

Conference participants will have the opportunity to hear directly from key reporters covering education. In addition to learning…


10:30 am - 11:30 am

Friday, March 16, 2018

Great Republic

The Art of Digital Proposals: Bring Your Fundraising Cases to Life

by Noelle Shough, David Manning

Today’s donors are savvy, innovative, and dynamic—and the fundraising proposals we submit to them should be the same….


10:30 am - 11:30 am

Friday, March 16, 2018

Independence AB

The Year of Living Dangerously: A Case Study in Podcast Launching

by Stephanie Shalkoski, Daniel Morrell

Daniel Morrell and Stephanie Shalkoski will discuss the origins of Skydeck, the Harvard Business School’s alumni podcast series,…


11:45 am - 12:45 pm

Friday, March 16, 2018

Newbury

Going Cinematic: How one documentary, Maji, put film in focus at Colby

by Milton Guillen, Gerry Boyle

Maji, a Colby College Magazine film production, is a beautiful piece of storytelling. It has been enthusiastically received…