Conference Track: Advancement Services

10:15 am - 11:15 am

Thursday, March 15, 2018


11:30 am - 12:30 pm

Thursday, March 15, 2018

Independence AB

Small School, Big Analytics: Data Science for Direct Marketing

by Nicole Sibley, Casey Accardi

Data science is all the buzz, and we’re hearing a lot about how larger institutions are adding data…

2:00 pm - 3:00 pm

Thursday, March 15, 2018


Integrating New Parents (Freshmen and Transfer) into the Advancement Database Enabling Strategic Applications

by Lisette Clem, Nicole Melmed

This session will discuss a plan of attack for freshmen parents, transforming them from ancillary information on students’…

9:00 am - 10:00 am

Friday, March 16, 2018


Managing the Human Responses to Change: Case Studies in Implementing Advancement Systems

by Cheryl Cerny, Helen Downie

This session will highlight how people deal with change—focusing on project case studies: implementing a new advancement information…

10:30 am - 11:30 am

Friday, March 16, 2018


Herding Cats: The Art of Prospect Management

by Keith Michel, Ruthie Giles

At the end of their last major fundraising campaign, Mount Holyoke College was faced with bloated prospect assignment…

11:45 am - 12:45 pm

Friday, March 16, 2018


Supercharge Your Major Giving Program With Deeper Donor Insights

by Kathleen Sim Elasmar, Dan Lowman, Jessica Cashdan

Think you already know your major and principal giving donors and prospects? Think again. When Boston College ended…