Conference Session: Transforming Parent Engagement at Tufts University

Parents are a vital donor constituency for colleges and universities that are often overlooked. In this presentation we will we share our journey from a concierge-based parents program to one focused on educating and engaging parents on the impact that philanthropy has on the student experience. By coordinating and collaborating across the university with university development, alumni relations, student activities/services, athletics, career services and more we have been able to consistently increase parent giving in both dollars and donors over the past 5 years. Join us to learn how the Tufts Parents Giving Program has helped energize parent philanthropy on campus, where Tufts University parents proudly contributed $13.1 million of a total $145 million raised this past fiscal year.