Conference Session: The Year of Living Dangerously: A Case Study in Podcast Launching

Daniel Morrell and Stephanie Shalkoski will discuss the origins of Skydeck, the Harvard Business School’s alumni podcast series, and offer key takeaways from the first year of production. The presentation will focus on lessons they’ve learned (and are still learning) and provide insight into everything from the production process to creative direction to marketing strategy. We hope this conversation allows all attendees—from those considering launching a podcast to veterans of the form—to come away with practical advice that they can implement immediately.