Conference Session: The Trick is to Pay Attention: Using Data to Move the Needle on Engagement

Whether you’re new to data-driven decision-making or have experience in it, this session will provide you with examples of how data can help inform and influence your engagement strategies. Boston University has used a combination of email analytics and engagement scoring to better target and personalize communications, understand what is (and isn’t) working, and drive change in prospects. See cases of successful email and fundraising campaigns. Understand how a focus on quantifying quality engagement helps BU drive creative collaborations in alumni relations, annual giving, and prospect management, ultimately moving the needle on engagement and giving.