Think you already know your major and principal giving donors and prospects? Think again. When Boston College ended its successful $1.6B capital campaign, Advancement leaders chose not to assume they knew all they could know about their most important constituents. Instead, BC, in collaboration with GG+A, launched an innovative donor survey to uncover deeper insights about this critical donor base. Beyond interesting answers to survey questions, BC and GG+A achieved reliable quantification of our top donors’ share of philanthropic dollars, leveraged advanced analytics to identify what truly distinguishes our top donors from the rest, and identified specific areas of opportunity to further strengthen our development best practices. Come hear about the innovative measurement and analytic approaches used in this donor survey, the deep insights BC gained, and how the key findings are now being put to action at BC.