Conference Session: Storytelling for Annual Giving: Using Rich Content to Make the Case

Your constituents are more inundated with high quality content in their daily lives than ever before. In order to get your message across, it’s crucial that you use compelling storytelling in your communications. From building a year-long content strategy, to identifying great stories, to creating captivating video and rich media content, to bridging the gap from engagement to ask, this session will aim to set you up for success in annual giving storytelling.