Conference Session: Spring Back to Campus: Unique Campus Events for Top Prospects

Donor and prospect events played a key role in Smith College’s record-breaking $486 million Women for the World Campaign – the largest total ever raised by a women’s college. Hear how Smith’s office of Donor Relations partnered with Individual Giving Officers and Milestone Reunion Officers to develop a unique series of multi-day immersive back-to-campus experiences for small groups of high-level prospects. We’ll discuss how these events utilized key administrators, faculty members, and students to showcase the college’s top fundraising priorities; the power of reconnecting alumni with the school and with each other; and how these events helped develop a pipeline to larger philanthropic gifts.