Conference Session: Reactive vs Proactive: Where Does Your Communications Strategy Stack Up?

With the current political environment and a 24/7 news cycle, higher ed institutions need to be tuned in to policy changes at the federal and state levels and the issues that impact their campus, potentially disrupting the lives of individual members as well as the overall culture and values of the community. Using examples from the last year in higher education, we’ll discuss the process of developing a communications strategy in today’s climate to effectively stay connected with your internal and external audiences.