Conference Session: Executing a Successful Giving Day

On March 28, 2017, Providence College conducted their first Giving Day, Friars Give. Their goal was to engage 1917 donors to raise $100,000 in donations to unlock a challenge gift of $100,000 through a major gift donor. The result? Over $700,000 gifts were received from over 3,700 donors!

On April 27 & 28, 2017, UMass Amherst held their fifth annual Giving Day which resulted in their most successful UMassGives ever! UMass Amherst had a 119% increase in donors from their previous year and an 85% increase in funds raised.

Learn how both schools accomplished their Giving Day goals with limited resources and a small team. Join Sarah Osowa, Director of Annual Giving with Providence College, Stephanie Flaherty, Senior Associate Director of Annual Giving, and Krista Navin, Assistant Director of Annual Giving with the University of Massachusetts Amherst, as they provide the blueprint you need to execute a successful Giving Day.

These include:

  • Involving campus groups
  • Leveraging challenges
  • Matching gifts
  • Email and social content strategy
  • First time donor targets
  • And more…