Conference Session: Proven results: How to tie your marketing initiatives to measurements across your institution

Session Details

In the busy world of higher ed marketing, it can be challenging to take a step back and track the bigger picture of how to tie actions to measurable objectives and ultimately institutional goals. Learn how UNB’s centralized Marketing Office has incorporated data and analytics into all of its initiatives and how it has demonstrably improved its service offerings to units and faculties through reporting and optimizations.