Conference Session: Everyone Can and Should Be a Philanthropist

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Higher Education and Independent School professionals in advancement, communications and marketing acknowledge the critical importance of philanthropy in carrying out the mission of their schools, colleges and universities. However, there is a widespread assumption that only individuals from certain groups and types of organizations are philanthropists. In this keynote address, Johnnetta Betsch Cole will call on CASE members to become aware of their everyday biases about who can be a philanthropist, and to learn how to successfully reach out to and welcome diverse individuals to give of their time, talents and treasures in support of higher education institutions.