Discover how the Yale School of Management (SOM) is turning data about their alumni’s interests into insights and opportunities for action. Find out how to use current data and national trends in alumni attitudes to increase alumni engagement. Participants will not only learn about what alumni think, but will also see how to translate attitudinal findings into action. Learn how Yale SOM is using this data to create a better alumni engagement model, including the use of attitudinal indices for more effective fundraising. Now more than ever, knowledge about alumni wants and desires can act as a lever to build campus-wide coalitions focused on alumni involvement.