Open rates and contact rates for email and direct mail continue to drop. Phone calls go ignored. But 97% of text messages are read.
Attend this session to learn how learn how Amherst used 1:1 text messaging to convert pledges at 3x their normal rate and increase donors by 40% during a challenge. This panel will explore the methodologies used by annual giving team at Amherst to achieve these results, and will cover how to incorporate texting into an omni-channel solicitation strategy. The session is best suited for alumni relations and development professionals looking for opportunities to reach annual donors of all ages (Millennial, GenX, and Baby Boomer) through 1:1 texting.