Pre-Conference Program

Enhance your conference experience by adding one of three specialized tracks—New to the Profession, Emerging Leaders, and Leadership and Management—to your conference registration.

The pre-conference program is designed to help advancement professionals hone and build new skills that they can apply to their careers.

Special pre-conference workshops will take place on Wednesday, January 25, 2017 with three sessions, a luncheon with Digital Marketing Expert Mitch Joel, as a featured speaker, and a networking reception.

Luncheon Keynote

Mitch Joel, Digital Marketing Expert

Mitch JoelWhen Google wants to explain innovation and marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He is a marketing and communications visionary, interactive expert and community leader. He is also an author, journalist, broadcaster, and passionate speaker who connects with people worldwide by sharing his insights on business transformation, who has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious “Canada’s Top 40 Under 40” award.

Mitch is a former Chairman of the Board of Directors for the Canadian Marketing Association and a past executive for the National Advertising Benevolent Society. He is also a former board member of the Interactive Advertising Bureau of Canada. In the past, he sat on the content committee for both and the Web Analytics Association. Currently, he is President of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title “Media Hacker”), and is the Chair of the Digital Marketing Council for the Canadian Marketing Association, and is an advisor for many businesses and charitable organizations.

Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Anthony Robbins, Tom Peters and Dr. Phil.

He co-launched Distort Entertainment, the only hard music label in Canada to have major label    distribution   and whose roster features the platinum-plus, Juno Award and MuchMusic Video Award-winning acts, Alexisonfire and City And Colour.

Mitch is frequently called upon to be a subject matter expert for Fast Company, Marketing Magazine, Strategy, The Globe and Mail and many other media outlets. He is a columnist for The Harvard Business Review, Inc. Magazine, The Huffington Post and other magazines and newspapers.

His first book, Six Pixels of Separation, was named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. His next book, Algorhythm, will look at how the future of business will blend data and creativity. Mitch is also the host of Groove: The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.

Pre-conference sessions are available for conference attendees for one low registration fee.  Session descriptions are available on the program page. View “New to the Profession,” “Emerging Leaders,” or “Leadership and Management” sessions in the “View by Track” drop down menu.

Questions? For more information about these special programs, please contact Temi Akin-Ania or Theresa Lee, Program Co-Chairs, at

Note: Members interested in attending the pre-conference program must register for the full conference; it is not possible to register just for the pre-conference independently.