Category: Best Practice

Why a One-Size-Fits-All Website Isn’t Enough

By Andrea Gabrielle, Neptune Web

If your company serves multiple markets, the prospects you attract to your website can vary greatly in terms of their individual needs and areas of interest…

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Rethinking the Campaign Kickoff

By Mark Terranova, August Jackson

Live experiences are one of the most powerful ways for institutions to bond with their most important communities. For campaigns in higher education, no single event or series of events sets the tone more than the campaign kickoff. That’s why a well-conceived and well-produced campaign kickoff can serve several goals…

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Higher Education Case Study – Harvard Business Publishing

By Ryan Collins, Universal Wilde

Harvard Business Publishing was using an internal, manual process to fulfill educational materials which was time-consuming, slow and costly due to unused inventory…

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Brand Development: Five Valuable Reasons

By Levon Kurkjian, OPUS Design

Early in my career, every time I brought up the idea of brand development, I was greeted with one of three general reactions. The reaction I loved the most because of the instant affirmation, “Awesome, I can’t wait. We need this so much…”

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Leading with Heart

By CASE District I

By Jackie Nowell
I’ve been told I wear my heart on my sleeve, have no poker face, and can be “over” enthusiastic.  I’m not certain these are always compliments!  Nevertheless, we are who we are…

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Your First Communications & Marketing Dashboard

By CASE District I

By Dave Nuscher
You are excited about the task of developing analytics for your communications and marketing program. But the work looks daunting: what is that first step?

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How do you lead an effective design critique?

By Julia Frenkle

How do you lead a design critique to get the best possible design — and results — for…

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The Importance of Data in Alumni Engagement

By CASE District I

This post reprinted with permission from Shearwater, based on an interview conducted by Laura Forth, Director of Partnerships Development,…

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A Common Sense Approach to Managing Up and Sideways (and Heck, Down, Too)

By Dave Nuscher

The way in which you manage up and sideways is as much of an extension of your personal…

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Creating a Message Map that is True to your Brand

By Andrew Tiedemann

I am frequently surprised by the number of communications programs that lack both a message map and an…

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